After you've assessed your goals, the next step is to determine whether or not exporting is even feasible for your business. To do this, you'll need to start gathering information about foreign markets, product demand, and how you'll get your product overseas. You have analysed and segmented the marketplace and perhaps even identified potential importers to do business with. Your understanding of this marketplace is greatly improved. Now you need to prepare an export marketing plan to take advantage of the opportunities in the marketplace. Luckily, you won't have to do this on your own. Help is available from the Department of Export Promotion of ADA.

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